12 Sales Prospecting Techniques That Get You The Most Leads

May 10, 2023


Sales prospecting is the process of identifying and contacting potential customers. It’s an important part of the sales cycle because it helps you build relationships with people who may become your customers, and it gives you access to valuable information about them.
If you don’t have any leads for your sales team, they won’t be able to convert those leads into paying customers. In this article, I’ll show you 12 different ways that salespeople can use to find new prospects and improve their chances of closing deals with them!


Utilize Social Media Platforms

Social Media Platforms

You can use social media platforms to your advantage. LinkedIn is a great place to start, but Twitter and other social media platforms can also be used.
You can take advantage of targeted ads as well as build relationships with people who are interested in what you’re selling. You should also create valuable content that shows off your expertise and helps prospects learn more about what they need from you or your company.


Networking Events

The Power of Networking

  1. Networking Events
    Attend industry events, conferences and seminars to meet new people and share your expertise. Join local chambers of commerce and business networks where you can connect with other professionals in your area who may be interested in what you have to offer. Take advantage of online networking opportunities by joining groups on LinkedIn or Facebook, or by creating a blog that focuses on a specific industry topic (this will also help you position yourself as an expert).


Cold Calling

Cold calling is the most traditional way of prospecting, and it’s still a great way to get leads. The key is identifying your target companies, creating a script that works for you and practicing it until it feels natural.
When making cold calls, use a CRM (customer relationship management) tool like Salesforce or HubSpot to track who you’ve called and what happened during those calls. This will help you refine your process over time as well as identify opportunities for improvement so that each call gets better than the last one did!


Direct Mailing

Direct mail is a great way to reach people who are not yet in your database. You can use it to introduce yourself and your company, or send out information about new products or services.
Direct mail should be personalized with the prospect’s name, address and other relevant information. It should also include a call-to-action (CTA) such as “call us now” or “request more information.”
If you’re sending out direct mail pieces on a regular basis, consider using an email platform like MailChimp that allows you to track responses so you know which pieces work best for each target audience.




Advertising is another great way to reach new prospects. You can create ads on Google, Facebook and other platforms. You can also use targeted ads that are specific to your audience’s interests. Monitor the performance of these ads and adjust them accordingly if needed



Refer A Friend

  • Reach out to existing customers for referrals. You can do this by asking them for the names of people they know who could benefit from your product or service. If you’re selling software, for example, you might ask: “Who else do you know who uses software like ours?”
  • Use incentives and create referral programs that reward existing customers when they refer new ones (and vice versa). This will encourage them to share your business with others and help build a strong network of loyal advocates who are more likely to buy from you again in the future.


Online Reviews

Get reviews on your website.
If you’re not getting enough reviews, encourage your customers to leave them by offering a discount or some other incentive. Respond quickly and professionally when someone leaves a review for you–even if it’s negative! Use online reviews as an opportunity to build trust with potential clients by demonstrating that their experience matters to you as much as it does to them.


Content Marketing

Content Marketing

Content marketing is a great way to build your brand and generate leads. When you create valuable content that people want, it’s easy for them to share it with others who may be interested in what you have to say. You can also use SEO (search engine optimization) to optimize your content for search engines so that when people search for certain topics or keywords related to what you offer, they’ll find your website at the top of their results list.
Creating valuable content isn’t hard–it just takes time and effort! If there’s something new going on in your industry or a trend developing within it, write about it! Or maybe there’s an interesting factoid about one of the products or services offered by one of your competitors that could help differentiate yourself from them? Write about that too! In fact anything related whatsoever even tangentially related might make good fodder: customer testimonials/reviews; educational videos explaining how things work; case studies showing how other businesses have benefited from working with yours…the possibilities are endless!



Online Webinar

One of the most effective sales prospecting techniques is webinars. Webinars are online seminars that you can use to share information, build relationships and generate leads.
There are two types of webinars:

  • Live – These are live events where attendees watch and interact with presenters via video or audio streaming technology. They’re usually recorded so they can be viewed later (on demand). The best part about this type of webinar is that you can engage with your audience through an interactive Q&A session at any time during or after the presentation!
  • Recorded – These are pre-recorded presentations that allow you to talk about topics relevant to your industry without having to worry about technical difficulties like poor internet connections or frozen screens during live events.


Cold Emailing

Email Marketing

Cold emailing is one of the most effective sales prospecting techniques, but it’s also one that many people don’t know how to do well. Here are some tips for getting started:

  • Create personalized emails – Your cold emails should be tailored specifically for each lead. Don’t just copy and paste a template; instead, use information that you gathered during your research phase and add personal touches like their name or company name in the subject line. This will make them feel more connected with you right off the bat!
  • Use a CRM (customer relationship management) tool – If possible, use an integrated CRM system so that all of your prospects’ information is automatically stored in one place–you won’t have to worry about losing track of who said what when! You can also use automation tools within this program so that when someone opens up an email from you or clicks on any links inside it (like links back over onto our website), they’ll automatically receive another message from us reminding them about our offer again later down the road.”


Trade Shows

Business Expo

Trade shows are a great way to get face-to-face with potential clients. You can meet with them, show them your work and create relationships. Trade shows are also a great way to generate leads because you’re able to collect business cards from people who may not have been aware of your services before the show.
If you attend a trade show in person or virtually (via social media), make sure that you have promotional materials on hand so that people know who you are when they see your booth or profile online later on.


Lead Generation Platforms

Lead generation platforms are an excellent way to find potential customers. You can use targeted ads, which will allow you to reach the right people at the right time with your message. This is one of the best ways to build relationships and generate leads.
Lead generation platforms are also great because they allow you to see where your competitors are advertising so that you can target those same people with your own ads or content on social media, blogs, and other websites where they spend time online.