Marketing strategies are nothing but ongoing planning and process on how we can build a brand, survive in this competitive world and build strong customer relationships. Each organization formulates a marketing plan based on their market research and then develops a plan using marketing strategies. These formulated strategies are based on the company’s target market, […]

The source of the lead is the main distinction between inbound sales and outbound sales. When a potential consumer contacts your business to ask questions about a product or service, you have a lead. Outbound sales are the outcome of outreach to prospective clients who have not yet shown interest in a good or service […]

“B2B marketing is more important than B2C. It’s what drives the economy forwards, not just outwards.”- Tom Gatten, CEO, Growth Intelligence and pioneer of AI-driven B2B marketing. B2B Marketing is moving fast and is an exciting community with its buzzwords and tactics. Almost 23.6% of businesses in the US are in the B2B market, and […]

What if every day, hundreds of leads come into your marketing funnel, but none of them ever reach your sales force. Spending time and money on unreliable leads that don’t result in sales is detrimental to your organization, so this situation has to be reviewed. Without a question, generating leads is a key objective for […]

Every company needs good quality leads to survive in today’s markets. But, to thrive, one needs a strategy that can automate and increase the lead generation process. How do you achieve this? As a B2B marketing manager, your job is more than creating brand awareness. It is also your responsibility to pass qualified leads to […]

A lead is more than a potential client; it is a client that is just a mere step away. The distance between a lead and a client can be covered only by grabbing their attention and providing value. Do you find it challenging trying to add more leads to your pipeline? Well, you are not […]