News & Updates

June 30, 2022

What is B2B Lead Generation? And what is the Significance of B2B Lead Generation?

Every company needs good quality leads to survive in today’s markets. But, to thrive, one needs a strategy that can automate and increase the lead generation process. How do you achieve this? As a B2B marketing manager, your job is more than creating brand awareness. It is also your responsibility to pass qualified leads to […]

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August 31, 2022

How does a company or business benefit from marketing strategies?

Marketing strategies are nothing but ongoing planning and process on how we can build a brand, survive in this competitive world and build strong customer relationships. Each organization formulates a marketing plan based on their market research and then develops a plan using marketing strategies. These formulated strategies are based on the company’s target market, […]

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