Every company needs good quality leads to survive in today’s markets. But, to thrive, one needs a strategy that can automate and increase the lead generation process. How do you achieve this? As a B2B marketing manager, your job is more than creating brand awareness. It is also your responsibility to pass qualified leads to […]

Marketing strategies are nothing but ongoing planning and process on how we can build a brand, survive in this competitive world and build strong customer relationships. Each organization formulates a marketing plan based on their market research and then develops a plan using marketing strategies. These formulated strategies are based on the company’s target market, […]