Marketing strategies are nothing but ongoing planning and process on how we can build a brand, survive in this competitive world and build strong customer relationships.

Each organization formulates a marketing plan based on their market research and then develops a plan using marketing strategies. These formulated strategies are based on the company’s target market, collecting the right 4P combination, understanding their competitors, and how to reach an edge over their competitors. In this changing world, strategies continue to change, such as embracing strategies from the non-digital world to digital marketing.

Next, let’s look at how these marketing strategies work. There are essentially two segments in marketing strategies – B2B Marketing and B2C Marketing.

B2B Sales and Marketing

As the name indicates, B2B is nothing more than Business to Business marketing; Business to organizations selling or marketing their products and services. For instance, a software company marketing and selling its solutions to different organisations. Let’s find out how this works –

• Blogs

Regularly updated blogs increase organic visibility and increase incoming traffic to a website.

• SEO (Search Engine Optimization)

Biggest tool for keeping a company’s name up in the google search engine.

• Social Media

It is the most current tool for commercializing products and services. The social network makes it possible to reach and mobilise active target clients.

• Emails

One of the most popular traditional methods to reach and engage clients.

• Videos

Can be shared on any platform such as social media, websites and email, but it is one of the strengths behind generating leads.

• Livestream Events and Webinars

This feature allows your business to showcase its expertise, innovate and let your buyers believe in your business.

• Case Studies and Customer Testimonials

This is a crucial method to create credibility for all B2B buyers to believe in your company, product, and services.

• Podcasts, E- Books and info-graphics

Podcasts are one of the most popular tools in today’s world.

B2C Sales and Marketing

As simple as it gets, this is Business to customers. Investing in direct relationship building with your direct customers. The strategies for B2C are Direct Sales, Customer Relationship Management, SEO, Email Marketing, Intermediaries, and Advertising based. These strategies are a great initiative to generate interest in the business,  generate leads and then revenue.

• Direct Sales is creating your organization’s sales team, who build direct customer relationships and understand its requirements, and then matches them to the company’s products and services.
• CRM is a great tool to understand, build a relationship, build a reward system, and provide fees or benefits to clients based on their commitment and loyalty to your organization.
• SEO and Email – Advertising on SEO by paid